Chris DeGaetano is a Brand & Graphic Designer |
Technical B2B
BIO
I design and value strategic brand identities and complex visual systems that reflect a brand’s personality, establish a distinct presence, and set it apart from competitors.
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USCS BROCHURES
CUTLASS MUSIC GROUP
WBC: POOL C
PIT-26
MEDIUM EXPLORATION: QKS
FENDER PERSONAS
3D & Motion Design
Poster Design
2026 - PRESENT
2025 - 2025
EDUCATION
2022–2026
DEWAYNE’S
U.S. CARGO SYSTEMS
PRATT INSTITUTE
CDEGAETADESIGN@GMAIL.COM
RESUME / CV
Project Credits
Chris DeGaetano BFA Communications Design (Graphic Design) Pratt Institute — Department of Communications Design Thesis Advisor: Jason Urban May 2026
Typography
Termina Bold — Söhne Foundry — Brand headers and logotype OCR-A — American Type Founders — Captions and classification fields Orbitron Bold — Google Fonts — Digital display headers, subheaders, body copy Helvetica Neue — Linotype — Dossier body copy HS_LunaObscura — Headspace Agency — Dossier display headers
Production
Blender, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Premiere Pro, Laser Cutter.
Legal
© 2026 Chris DeGaetano. All rights reserved.
Over the past several decades, U.S. warfare has been systematically repackaged for public consumption. Defense contractors and media alike have adopted the visual and linguistic conventions of Silicon Valley — clean interfaces, optimistic typography, language like "innovation" and "solutions" — to obscure the human cost of what they build. Violence becomes data. Atrocity becomes content. The public becomes overexposed and numb. Design is not incidental to this process. It is the mechanism.
Espial Industries understands this better than anyone. A satirical fictional defense contractor, Espial adopts the full aesthetic language of the military-industrial complex — corporate identity systems, product advertising, technical schematics, classified documentation — with complete sincerity and no disclaimer. Every conflict you have ever seen on a screen has been filtered, packaged, and delivered by systems designed to make it digestible. All of it engineered to keep the war machine running and the public comfortable.
The name Espial, derived from Old French meaning "to spy," anchors the project in surveillance — the act of watching without being seen — which defines both modern warfare and the media systems that sustain it. By performing total corporate legitimacy, the brand forces a confrontation between well-polished presentation and lived reality. Same weapons. Same wars. New fonts. This is what a $886 billion defense budget looks like when it's been through a brand team — and why you've already seen a hundred versions of this without ever noticing. — Espial Industries
RESEACH // BACKGROUND
BRAND GUIDES
POSTER SET
FLICKER REEL
IDENTIFICATION
BEHIND THE SCENES
3D Models sourced via Sketchfab under Creative Commons Attribution 4.0 International License (CC BY 4.0):
"Centurion C-RAM" by Muhamad Mirza Arrafi https://skfb.ly/pvZoT
"AH-64E Apache Guardian" by Jeyhun1985 https://skfb.ly/pG8r6
"Shipping Containers" by SpatialNeglect https://skfb.ly/oCSOU
TANODSGN All Right Reserved ©2026