The Commons is a imagined high-end fashion brand dedicated to reclaiming shared resources. The Commons have a mission to advocate for environmental justice and equitable access to natural resources like water, air, and energy. Each collection serves as a reminder that the Earth belongs to everyone, and everyone can make a difference.
The goal of the brand would be to produce high-end clothing using sustainable materials that would be marketed at a substantial price point. Each collection would be exclusive and a percentage of their profits would be donated towards helping communities that are struggling resourcefully.
The Logo
The Commons primary logo is characterized as a chandelier. Chandelier’s highlight economic disparity. The ability to invest in such a non-essential luxury item contrasts sharply with the struggles of those focused solely on necessities, illustrating a visible divide between socioeconomic classes. This symbolism resonates deeply with The Commons cause that everybody non-dependent of social class deserve basic resources to live, and to expose people in power who take advantage of those less fortunate.