Chris DeGaetano is a Brand & Graphic Designer |
Technical B2B
BIO
I design and value strategic brand identities and complex visual systems that reflect a brand’s personality, establish a distinct presence, and set it apart from competitors.
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USCS BROCHURES
CUTLASS MUSIC GROUP
WBC: POOL C
PIT-26
MEDIUM EXPLORATION: QKS
FENDER PERSONAS
3D & Motion Design
Poster Design
2026 - present
2025
EDUCATION
2022–2026
DEWAYNE’S – HOME & GARDEN
U.S. CARGO SYSTEMS – AVIATION AND AEROSPACE
PRATT INSTITUTE
CDEGAETADESIGN@GMAIL.COM
RESUME / CV
As part of a Branding and Messaging course, I was tasked with creating three personas for a selected brand. After conducting in-depth research on Fender—examining its history, target audience, and design aesthetics, I developed three distinct personas. Each persona shares a passion for playing music while representing diverse tastes, cultures, and interests, and each is paired with a specific Fender guitar that aligns seamlessly with their individual music style.
STYLE GUIDE & MARKET ANALYSIS
SKETCHES
Sonny
Greyson
Talia
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