Chris DeGaetano is a Graphic & UI/UX Designer based in NC | NYC
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ESPIAL CAMPAIGN
PIT-26
WBC: POOL C
CUTLASS MUSIC GROUP
USCS BROCHURES
RAP ICON CURRENCY
FENDER PERSONAS
MEDIUM EXPLORATION: QKS
LOS ANGELES: 4 ECOLOGIES
UX/UI PROJECTS (coming soon)
See All Projects
2025
EDUCATION
2022 – 2026
U.S. CARGO SYSTEMS – AVIATION AND AEROSPACE COMPONENT MANUFACTURING
PRATT INSTITUTE
CDEGAETADESIGN@GMAIL.COM
RESUME / CV UPON REQUEST
As part of a Branding and Messaging course, I was tasked with creating three personas for a selected brand. After conducting in-depth research on Fender—examining its history, target audience, and design aesthetics, I developed three distinct personas. Each persona shares a passion for playing music while representing diverse tastes, cultures, and interests, and each is paired with a specific Fender guitar that aligns seamlessly with their individual music style.
STYLE GUIDE & MARKET ANALYSIS
SKETCHES
Sonny
Greyson
Talia
TANODSGN ©2026