Fender PersonasDescription

For my Branding and Messaging class, I was tasked with creating three personas based on a brand of my choice. After conducting in-depth research on Fender—exploring their history, target audience, and design aesthetics—I developed three unique personas. Each of these personas shares a passion for playing music but represents diverse tastes, cultures, and interests. They each command a distinct Fender guitar that aligns perfectly with their individual music styles.
2024